Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/318990 
Year of Publication: 
2022
Citation: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 10 [Issue:] 2 [Year:] 2022 [Pages:] 129-138
Publisher: 
Aalborg University Open Publishing, Aalborg
Abstract: 
Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy-namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the BM, particularly the stakeholders.
Subjects: 
Entrepreneurship education
movie
Business Model
Customer Value Proposition
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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