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Erscheinungsjahr: 
2021
Quellenangabe: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 9 [Issue:] 4 [Year:] 2021 [Pages:] 125-134
Verlag: 
Aalborg University Open Publishing, Aalborg
Zusammenfassung: 
Purpose: How is it possible to systematically develop business model innovations for different domains? This paper provides a novel answer, using a methodological approach called Business Model Matrix (BMM), and addresses business model threats with appropriate strategies and concepts to develop innovative and comprehensive business models. Design/Methodology/Approach: This paper addresses the idea of a pattern-based development of business models and merges different approaches to offer a business model construction kit for systematic development. Findings: The approach demonstrates how business models can be developed using relevant issues of a business model that need to be answered (business model questions) with appropriate proposals or patterns that are able to tackle the issues raised (business model answers). Research limitations / Implictions: The method presented here is primarily aimed at modelers who have developed at least a basic concept of a business model and are looking for systematic ways to innovate the developed concept transparently. Originality/Value: The added value of the presented approach lies in the fact that both a holistic structure for considering all relevant aspects of a business model and suitable choices for each business model aspect are provided.
Schlagwörter: 
Business Model Innovation
Business Model Patterns
Business Model Dimensions
Construction Kit
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