Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/318966 
Year of Publication: 
2021
Citation: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 9 [Issue:] 3 [Year:] 2021 [Pages:] 50-59
Publisher: 
Aalborg University Open Publishing, Aalborg
Abstract: 
There are many different approaches to teaching business models. This paper presents a generic five-step approach developed through a decade of teaching business models in different geographically, educational and industrial settings. The approach is based upon the teaching principles of case-based teaching, learning-by-doing and problem-based learning.
Subjects: 
Teaching
business models
business model canvas
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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