Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/318941 
Erscheinungsjahr: 
2020
Quellenangabe: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 8 [Issue:] 3 [Year:] 2020 [Pages:] 107-125
Verlag: 
Aalborg University Open Publishing, Aalborg
Zusammenfassung: 
The ambition of this paper is to increase the understanding of digital platform businesses and business model innovation in the context two-sided markets. A proposal for an instructive new business model canvas is developed by combining abductive reasoning with insights from a case study. The case was a unique driving school platform under the employee and professional service platforms. The proposed canvas builds upon Scholten's canvas for platform businesses, complementing it with changes in terminology and the addition of new elements. The contribution of the paper derives from the insights provided by the case study and the identification of a new tool that can help plat-form businesses innovate in two-sided markets.
Schlagwörter: 
digital platform
two-sided market
business model innovation
canvas
driving school
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