Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/318918 
Year of Publication: 
2019
Citation: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 7 [Issue:] 4 [Year:] 2019 [Pages:] 59-65
Publisher: 
Aalborg University Open Publishing, Aalborg
Abstract: 
Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.
Subjects: 
Business Model
anthropology
Value Sharing
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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