Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/318908 
Year of Publication: 
2019
Citation: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 7 [Issue:] 3 [Year:] 2019 [Pages:] 131-142
Publisher: 
Aalborg University Open Publishing, Aalborg
Abstract: 
Business model innovation is an interesting yet challenging teaching area. Both teachers and students encounter barriers, such as dominant logic and a limited level of capabilities. In this paper, we present an analogy-based approach to enhance the teaching process and elevate student motivation using business model stimulus cards.
Subjects: 
Business models
business model innovation
teaching
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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