Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/318907 
Authors: 
Year of Publication: 
2019
Citation: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 7 [Issue:] 3 [Year:] 2019 [Pages:] 119-130
Publisher: 
Aalborg University Open Publishing, Aalborg
Abstract: 
The Startup Jungle is a four-dimensional business-modelling tool used in Masters level entrepreneurship education. It combines a metaphorical jungle landscape with the dynamics of interplay to map business ecosystems, model new ones, develop implementation strategies, consider consequences, and scenario plan.
Subjects: 
Business model
serious game
ecosystem
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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