Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/318906 
Authors: 
Year of Publication: 
2019
Citation: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 7 [Issue:] 3 [Year:] 2019 [Pages:] 111-118
Publisher: 
Aalborg University Open Publishing, Aalborg
Abstract: 
This paper outlines and discusses one approach for teaching business students about the role of value propositions as an important part of any organization's business model. The course-wide approach is organized around understanding, creating and capturing value. The approach involves traditional teaching, interactive discussions, group work, pitching, and peer evaluation.
Subjects: 
customer value proposition
business model
teaching
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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