Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/318890 
Erscheinungsjahr: 
2019
Quellenangabe: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 7 [Issue:] 2 [Year:] 2019 [Pages:] 1-13
Verlag: 
Aalborg University Open Publishing, Aalborg
Zusammenfassung: 
Purpose: This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities. Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases. Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors. Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.
Schlagwörter: 
Platform
ecosystem
business model
Platform Canvas
literature review
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