Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/318748 
Year of Publication: 
2021
Citation: 
[Journal:] Business Systems Research (BSR) [ISSN:] 1847-9375 [Volume:] 12 [Issue:] 1 [Year:] 2021 [Pages:] 34-44
Publisher: 
Sciendo, Warsaw
Abstract: 
Background: The unique, yet complex, new product development (NPD) process represents one of firms' most significant operations that impose high weightage onto its profitability margins and market reputation. Objectives: The object of the research is to identify critical success factors (CSFs) of a new product development in Dubai firms. Methods/Approach: The paper uses literature as a basis for identifying critical success factors for a new product development, which is supported by a semi-structured interview of senior management-level executives in Dubai. Results: To pinpoint a set of the most influential CSFs, 12 factors for the NPD process are highlighted, based on their reoccurrence patterns in the literature and semi-structured interviews. Impact levels of 12 CSFs on the NPD process are expressed through a presentation from the highest to the lowest recurrent factor. Conclusions: Each CSF's role in driving the NPD process to success has also been justified using real-time evidence, depicted throughout 4 case studies from different industries.
Subjects: 
new product development
business success and qualitative study
critical success factors
JEL: 
M11
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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