Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/318500 
Year of Publication: 
2025
Series/Report no.: 
Hannover Economic Papers (HEP) No. 737
Publisher: 
Leibniz Universität Hannover, Wirtschaftswissenschaftliche Fakultät, Hannover
Abstract: 
Written self-promotion is crucial in numerous decision-making scenarios, including job applications, securing funds for start-ups, or academic grant proposals. In two experiments, we study the effects of written self-promotion on decision quality and gender bias. We show that, if anything, written self-promotion slightly improves decision quality. Concerning gender bias, we find that self-promotion does not induce a gender bias that harms women. While women in our sample face adverse effects of written self-promotion due to lower performance beliefs, they can compensate for this disadvantage by applying a more modest writing style and by providing more informative written self-promotion. Finally, we show that the provision of self-promotion can mitigate pre-existing gender biases.
Subjects: 
gender bias
self-promotion
real-effort
JEL: 
C9
M51
J16
D91
Document Type: 
Working Paper

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