Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/317609 
Year of Publication: 
2022
Citation: 
[Journal:] Journal of Business Economics and Management (JBEM) [ISSN:] 2029-4433 [Volume:] 23 [Issue:] 6 [Year:] 2022 [Pages:] 1377-1397
Publisher: 
Vilnius Gediminas Technical University, Vilnius
Abstract: 
This study aims to contribute to the systematisation of knowledge in the field of business strategies and analyse its trends. An initial dataset of 884 articles was extracted from the WoS and Scopus databases based on keywords. This dataset was reduced to 430 articles by detailed reading and processed through bibliometric analysis and text mining. The bibliometric analysis confirmed an increasing number of articles, unbalanced contributions of individual journals, and unbalanced citation rates by articles and authors. Textmining analysis showed the dominance of Porter's generic strategies and Miles and Snow's typology of strategies. The results show that the theory of business strategy is not subject to trends and has not yet been significantly affected by changes in real business, thus creating opportunities for future research. This study addresses the gap in the comprehensive review of trends in business strategy development.
Subjects: 
literature review
business strategy
competitive strategy
business-level strategy
bibliometric analysis
text mining
JEL: 
M10
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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