Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/317356 
Year of Publication: 
2019
Citation: 
[Journal:] Journal of Business Economics and Management (JBEM) [ISSN:] 2029-4433 [Volume:] 20 [Issue:] 5 [Year:] 2019 [Pages:] 860-877
Publisher: 
Vilnius Gediminas Technical University, Vilnius
Abstract: 
The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used to explore customer intentions to adopt tourism apps. A survey of 630 tourism respondents found that the e-servicescape environment and e-word-of-mouth communication play major roles in determining intentions to adopt tourism apps and to visit tourism destinations. Perceived ease of use and perceived usefulness tend to be moderators of the effects of the e-servicescape environment and e-word-of-mouth communication on attitudes towards using apps. The results may be important references to conduct further validations, and critical for marketing managers when designing specific criteria to enhance mobile apps and their adoption. The different managerial implications - including apps to differential marketing tools, improving attitudes towards using tourism apps, and segmenting customers in order to design marketing strategies - are considered.
Subjects: 
Mobile Tourism App
Technology Acceptance Model (TAM)
e-Servicescape Environment
e-Word-of-Mouth Communication
Perceived Ease of Use
Perceived Usefulness
Mobile Apps
JEL: 
M01
M03
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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