Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/317147 
Erscheinungsjahr: 
2016
Quellenangabe: 
[Journal:] Organizations and Markets in Emerging Economies [ISSN:] 2345-0037 [Volume:] 7 [Issue:] 1 [Year:] 2016 [Pages:] 34-52
Verlag: 
Vilnius University Press, Vilnius
Zusammenfassung: 
The topic of internationalization has received an increased amount of attention due to globalization and growing amounts of international trade. One of the most important factors for the success of foreign market operations is the choice of the entry mode. This paper investigates the key determinants for the choice of foreign market entry mode. Specifically, the research examines the effects of market-related factors of the selected entry mode on service companies. This study contributes to the existing knowledge of internationalization of service companies by analyzing market-related factors of entry modes. Moreover, it provides managerial implications that might be applied by companies and governmental agencies to promote investment and internationalization of local companies.
Schlagwörter: 
foreign market entry mode
market-related factors
market attractiveness
demand uncertainty
country risk
legal restrictions
cultural similarity between home and host market
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