Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/316673 
Year of Publication: 
2024
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 41 [Issue:] 3 [Year:] 2024 [Pages:] 46-52
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
This article emphasizes the critical role of corporate foresight in dealing with possible futures and their impact on organizations to navigate today's dynamic business landscapes. It presents three variants of corporate foresight implementation in diverse organizations and its beneficial effect in enhancing strategy, innovation, and an open culture. The findings should encourage organizations of all types to take advantage of available opportunities, cultivate an understanding of how to work with futures, and become proactive shapers of tomorrow.
Document Type: 
Article

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