Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/315998 
Year of Publication: 
2019
Citation: 
[Journal:] Review of Economics and Political Science (REPS) [ISSN:] 2631-3561 [Volume:] 4 [Issue:] 1 [Year:] 2019 [Pages:] 73-88
Publisher: 
Emerald, Bingley
Abstract: 
Purpose - This paper aims to examine the impact of e-commerce on business strategy, especially on small and medium enterprises (SMEs) in Saudi Arabia. It also investigates the relationship between e-commerce and business strategy and how the e-commerce niche changes SMEs' strategic management approach. Additionally, this paper identifies the factors that moderate this relationship. Design/methodology/approach - To evaluate and examines the impact of e-commerce on business strategy, the study used a quantitative method by conducting a questionnaire survey in Saudi Arabian SMEs. Findings - The analysis of collected data confirms that e-commerce adoption has an impact on SMEs strategies. Many participants asserted that the introduction of e-commerce in Saudi market has changed their businesses' plans and strategies. The findings identify the major factors that moderate and predict the relationship between e-commerce and business strategy. Originality/value - This study contributes to the literature by discussing and examining the impact of e-commerce adoption on SMEs strategies in the context of Saudi Arabian SMEs. It provides a comprehensive understanding of the relationship between e-commerce and business strategies. The findings of this study can benefit SMEs' owners, managers and employees to understand and acknowledge the impact of e-commerce on their plans and strategies. It also can assist policymakers and governments to develop suitable policies and initiatives.
Subjects: 
Strategic management
E-commerce
Saudi Arabia
Small and medium enterprises (SMEs)
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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