Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/315787 
Year of Publication: 
2024
Citation: 
[Journal:] Electronic Markets [ISSN:] 1422-8890 [Volume:] 34 [Issue:] 1 [Article No.:] 28 [Publisher:] Springer [Place:] Berlin, Heidelberg [Year:] 2024
Publisher: 
Springer, Berlin, Heidelberg
Abstract: 
Subscription-based crowdfunding platforms emerged as novel digital platforms that offer creators the possibility of financial independence. They differ significantly from traditional time-limited crowdfunding approaches by utilizing recurring payments and enabling a creator-centric rather than campaign-centric funding approach. We built upon previous research on individuals’ motivation to support crowdfunding campaigns, and utilizing self-determination theory, our study explores which subscription-based crowdfunding campaign characteristics influence individuals’ motivation to support them. We use a two-method approach by analyzing individual pledge data from a subscription-based crowdfunding platform and conducting a discrete choice experiment. Our results show that having a high number of previous supporters increases potential supporters’ willingness to pay, while a campaign’s current recurring income and the hiding of this piece of information decrease it. We could also identify a u-shaped effect of campaigns’ goal proximity on willingness to pay. We discuss the theoretical and practical contributions of our research and provide an overview of potential future research directions.
Subjects: 
Crowdfunding
Subscription
Motivation
Digital platforms and ecosystems
Quantitative research
JEL: 
D26
D9
D90
D91
G11
G23
G4
G40
G41
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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