Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/315426 
Year of Publication: 
2024
Citation: 
[Journal:] Journal of Business Economics [ISSN:] 1861-8928 [Volume:] 94 [Issue:] 9 [Publisher:] Springer Berlin Heidelberg [Place:] Berlin/Heidelberg [Year:] 2024 [Pages:] 1261-1298
Publisher: 
Springer Berlin Heidelberg, Berlin/Heidelberg
Abstract: 
Abstract Car rental and car sharing are two established mobility concepts which traditionally have been offered by specialized providers. Presumably to increase utilization and profitability, most recently, car rental providers began to offer car sharing in addition, and vice versa. To assess and quantify benefits and drawbacks of combining both into a single mobility concept with one common fleet, we consider such combined systems on an aggregate level, replicating demand patterns and rentals throughout a typical week. Our systematic approach reflects that, depending on a provider’s status quo, different business practices exist, for example with regard to the applied revenue management approaches. Methodologically, our analyses base on mathematical optimization. We propose several models that consider the different business practices and degrees to which the respective new mobility concept is offered. To support mobility providers in their strategic decision-making, we derive managerial insights based on numerical studies that use real-life data.
Subjects: 
Shared mobility
Car rental
Car sharing
Availability control
Pricing
Optimization
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version
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