Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/314924 
Year of Publication: 
2024
Citation: 
[Journal:] Modern Supply Chain Research and Applications [ISSN:] 2631-3871 [Volume:] 6 [Issue:] 2 [Year:] 2024 [Pages:] 165-192
Publisher: 
Emerald, Bingley
Abstract: 
Purpose -The purpose of this article is based on the unit patent license fee model in the closed-loop supply chain. Design/methodology/approach - This paper analyzes the impact of the bundling strategy of the retailer selling new products and remanufactured products on the closed-loop supply chain under the condition that the original manufacturer produces new products and the remanufacturer produces remanufacturing products. Findings - The results show that alternative products can be bundled, and in many cases, the bundling of remanufactured products and new products is better than selling alone. Originality/value - If the retailer chooses bundling, for the remanufacturer, when certain conditions are met, the benefits of bundling are greater than the separate sales at that time; for the original manufacturer, when the recycling price sensitivity coefficient is high, the bundling is better than separate sales.
Subjects: 
Closed-loop supply chain
Bundling sales
Alternative product
Patent licensing
Stackelberg game
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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