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Erscheinungsjahr: 
2016
Quellenangabe: 
[Journal:] Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) [ISSN:] 2449-6634 [Issue:] 1 [Year:] 2016 [Pages:] 42-50
Verlag: 
University of Warsaw, Faculty of Management, Warsaw
Zusammenfassung: 
The global demand for organic foods has inspired the academicians and practicing professionals to explore consumer purchase behavior in this sector. The multiple promises that organic foods hold for the future - like sustainable food production, food safety, food security, nutrition and reduction of green-house gases - all might have influenced the recent rise of behavioral research in the organic food sector. Interestingly, Bangladesh has been a producer of organic foods since the early '80s; however, only a handful of studies could be traced that actually studied consumer behavior in this sector. The current paper explored the important roles that organic foods might play in Bangladesh, synthesized findings of past studies under Bangladesh context, and justified probable areas that might be investigated in future. Therefore, plausible gaps were explored in the existing literature pertaining to Bangladesh context and a tentative research agenda for future researchers was proposed.
Schlagwörter: 
organic food purchase behavior
organic foods in Bangladesh
roles of organic foods in a developing country
behavior of organic foods consumer
green marketing and organic foods
JEL: 
M30
M31
M39
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