Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/311473 
Year of Publication: 
2015
Citation: 
[Journal:] Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) [ISSN:] 2449-6634 [Issue:] 2 [Year:] 2015 [Pages:] 4-14
Publisher: 
University of Warsaw, Faculty of Management, Warsaw
Abstract: 
This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish finance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to engage in public action, while Sensing-Feeling individuals prefer to take private action, and Intuition-Feeling individuals take no action, which is a different form of complaint behavior.
Subjects: 
Complaint behavior
personality type
Jung's theory
Myers-Briggs type indicator
Turkey
JEL: 
M39
M12
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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