Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/311470 
Year of Publication: 
2015
Citation: 
[Journal:] Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) [ISSN:] 2449-6634 [Issue:] 1 [Year:] 2015 [Pages:] 36-46
Publisher: 
University of Warsaw, Faculty of Management, Warsaw
Abstract: 
Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the genders associated with mall patronage. Based on a survey of 513 shoppers across Saudi Arabia, the study finds significant differences in shopping behaviour. The paper discusses the findings and makes recommendations to mall operators.
Subjects: 
gender differences
mall shopping
shopping behaviour
Saudi Arabia
JEL: 
M30
M31
M39
M00
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.