Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/311470 
Autor:innen: 
Erscheinungsjahr: 
2015
Quellenangabe: 
[Journal:] Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) [ISSN:] 2449-6634 [Issue:] 1 [Year:] 2015 [Pages:] 36-46
Verlag: 
University of Warsaw, Faculty of Management, Warsaw
Zusammenfassung: 
Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the genders associated with mall patronage. Based on a survey of 513 shoppers across Saudi Arabia, the study finds significant differences in shopping behaviour. The paper discusses the findings and makes recommendations to mall operators.
Schlagwörter: 
gender differences
mall shopping
shopping behaviour
Saudi Arabia
JEL: 
M30
M31
M39
M00
Persistent Identifier der Erstveröffentlichung: 
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Dokumentart: 
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