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University of Warsaw
Faculty of Management, University of Warsaw
Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM), Faculty of Management, University of Warsaw
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Erscheinungsjahr
Titel
Autor:innen
2022
Consumer behavior on the organic fruit and vegetable market: The evidence from Poland
Pawlak, Joanna
;
Wróblewska, Wioletta
2022
Success and failure rates of new food and non-food products introduced on the market
Rutkowski, Ireneusz P.
2022
The attitude of children and parents towards children influencers
Kołaszewska, Izabela
;
Kacprzak, Agnieszka
2022
Designing to attract in an emerging market: Applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product
Kempen, Elizabeth
;
Christie, Lorna
2022
Value co-creation in public social media at different stages of the new product development process: A case study of a Polish clothes manufacturer
Piątkowska, Beata
2022
Brand love and brand forgiveness: An empirical study in Turkey
Gürce, Merve Yanar
;
Tosun, Petek
;
Pektaş, Güzide Öncü Eroğlu
2021
Marketing strategies and export performance of fresh produce firms in Kenya
Njonjo, Anne
;
Njeru, Winnie
;
Kibera, Francis N.
;
Owino, Joseph
2021
Femvertising and its perception by Polish female consumers
Macias, Klaudia
2021
The impact of advertising appeals on purchase intention for women's fashion products in Malaysia
Nur Farihah Bt. Isamudin
;
Muhammad Tahir Jan
2021
Understanding proximity mobile payments adoption in South Africa: A perceived risk perspective
Eksteen, Charlene
;
Humbani, Michael
2021
Predicting consumers' intention to shop online in an emerging market: A COVID-19 perspective
Islam, Md. Afsarul
;
Anjum, Nishath
;
Ahmed, Md. Imran
2021
The environmentalist movement in the world and environmental studies in the marketing literature
Öztürk, Bilge Nur
2021
The effect of corporate social responsibility on brand awareness: Evidence from the insurance sector in Zimbabwe
Gaura, Kudzaishe Charlotte
;
Manyanga, Wilbert
;
Chikazhe, Lovemore
2021
The effectiveness of gamification in the online and offline qualitative marketing research
Ścibor-Rylski, Michał
2020
Is your purchase intention influenced by irrational factors? An investigation of fashion industry
Muhammad Tahir Jan
;
Ahmed Mohamed Hamed Aly Abouzaid
;
Nadeem
;
Hossain, Tashpia
2020
Perception, acceptability and decision-making determinants of Soft Seltzer, a novel winegrape non-alcoholic carbonated beverage category to health-conscious College students in California
Sikalidis, Angelos K.
;
Kristo, Aleksandra S.
;
Kelleher, Anita H.
;
Maykish, Adeline
2020
Social media content headlines and their impact on attracting attention
Jeganathan, Kishokanth
;
Szymkowiak, Andrzej
2020
Conversion attribution: What is missed by the advertising industry? The OPEC model and its consequences for media mix modeling
Zaremba, Arkadiusz
2020
Implementation of green marketing concept through social media activities: A systematic literature review
Nabivi, Elnur
2020
Polish young consumers' attitudes towards mobile phone brands
Gajda, Dawid