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Results 21-30 of 121.
Year of PublicationTitleAuthor(s)
2016Customer perceived value towards convenience stores in Malaysia: The influence on customer satisfaction, loyalty & retentionAnimashaun, Abdulrauf; Tunkarimu, Tarila Iman; Omkar Dastane
2018Assessment of the attractiveness of foreign markets: A case study. Comparison of Armenia and PolandMuradyan, Andranik
2016Cultural congruency and shocking buzz campaigns: Contrasting the opinions of professionals and consumersYahia, Karim Ben; Touiti, Soukeina; Touzani, Mourad
2020Perception, acceptability and decision-making determinants of Soft Seltzer, a novel winegrape non-alcoholic carbonated beverage category to health-conscious College students in CaliforniaSikalidis, Angelos K.; Kristo, Aleksandra S.; Kelleher, Anita H.; Maykish, Adeline
2015Authenticity in marketing: A response to consumer resistance?Marks, Christine; Prinsloo, Melani
2020Social media content headlines and their impact on attracting attentionJeganathan, Kishokanth; Szymkowiak, Andrzej
2017Quality attribute and customer satisfaction: Using Kano's model to prioritize what matters most to customersAhmad, Norlia
2015The effects of Korean country-of-origin on Mongolian consumer product evaluation and purchase intentionHaliun, Sharmuud; Cho, Seong Do
2020Conversion attribution: What is missed by the advertising industry? The OPEC model and its consequences for media mix modelingZaremba, Arkadiusz
2016SME internationalization in emerging markets: Symbiotic vs. commensal pathwaysMikhailitchenko, Andrey; Varshney, Sanjay B.