Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/310760 
Autor:innen: 
Erscheinungsjahr: 
2019
Quellenangabe: 
[Journal:] Journal of Accounting and Management Information Systems (JAMIS) [ISSN:] 2559-6004 [Volume:] 18 [Issue:] 4 [Year:] 2019 [Pages:] 640-646
Verlag: 
Bucharest University of Economic Studies, Bucharest
Zusammenfassung: 
This pitch research letter applies the pitching template developed by Faff (2015; 2019) to an academic project titled "Impact of digital mobile advertising on customers' purchase intention; mediating role of customer motivation and customer perception". This PRL forms a framework for a research project which helps the pitcher identify core elements of research. This PRL consists of introduction of the pitching letter, followed by brief commentary on pitching exercise and personal reflection of the pitcher on this exercise.
Schlagwörter: 
Digital mobile advertising
purchase intention
mobile marketing
customer motivation
customer perception
pitching research
JEL: 
M31
M37
Persistent Identifier der Erstveröffentlichung: 
Creative-Commons-Lizenz: 
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Dokumentart: 
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