Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/310760 
Year of Publication: 
2019
Citation: 
[Journal:] Journal of Accounting and Management Information Systems (JAMIS) [ISSN:] 2559-6004 [Volume:] 18 [Issue:] 4 [Year:] 2019 [Pages:] 640-646
Publisher: 
Bucharest University of Economic Studies, Bucharest
Abstract: 
This pitch research letter applies the pitching template developed by Faff (2015; 2019) to an academic project titled "Impact of digital mobile advertising on customers' purchase intention; mediating role of customer motivation and customer perception". This PRL forms a framework for a research project which helps the pitcher identify core elements of research. This PRL consists of introduction of the pitching letter, followed by brief commentary on pitching exercise and personal reflection of the pitcher on this exercise.
Subjects: 
Digital mobile advertising
purchase intention
mobile marketing
customer motivation
customer perception
pitching research
JEL: 
M31
M37
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

Files in This Item:
File
Size
979.77 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.