Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/310719 
Erscheinungsjahr: 
2018
Quellenangabe: 
[Journal:] Journal of Accounting and Management Information Systems (JAMIS) [ISSN:] 2559-6004 [Volume:] 17 [Issue:] 3 [Year:] 2018 [Pages:] 484-492
Verlag: 
Bucharest University of Economic Studies, Bucharest
Zusammenfassung: 
This paper outlines the use of Faff's (2015, 2017) pitching research template to create a research pitch for a "fantasy" topic. The process of using each section in the template and the scholars' views on the process is detailed and is followed by noting the key learning outcome of the exercise; having the freedom to choose a "fantasy" topic and working through the template from scratch led to the scholars gaining a deeper understanding of how to use the pitching research template for starting research.
Schlagwörter: 
Pitching research
template
reverse engineering
fantasy pitch
innovation
demonetisation
JEL: 
A23
O30
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