Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/310681 
Authors: 
Year of Publication: 
2017
Citation: 
[Journal:] Journal of Accounting and Management Information Systems (JAMIS) [ISSN:] 2559-6004 [Volume:] 16 [Issue:] 3 [Year:] 2017 [Pages:] 413-420
Publisher: 
Bucharest University of Economic Studies, Bucharest
Abstract: 
This paper applies Faff (2017)'s pitching template to an academic research topic in marketing. Specifically, I will provide a reflection on the use of this pitching template and encourage other academic researchers to utilize this template for their research topics.
Subjects: 
Pitching Research
Marketing
Branding
JEL: 
M31
M37
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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