Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/310680 
Year of Publication: 
2017
Citation: 
[Journal:] Journal of Accounting and Management Information Systems (JAMIS) [ISSN:] 2559-6004 [Volume:] 16 [Issue:] 3 [Year:] 2017 [Pages:] 406-412
Publisher: 
Bucharest University of Economic Studies, Bucharest
Abstract: 
This pitch research letter (PRL) applies the pitch template developed by Faff (2015, 2017) to an academic project on the impact of behavioral factors towards the adoption of mobile learning among higher education students in public and private universities of Pakistan. This template is helpful in identifying the core elements of the proposed research project. This PRL consists of a brief introduction about the pitch, followed by a brief commentary on the pitch and personal reflections of the pitcher on the pitch exercise itself.
Subjects: 
Pitching research
Mobile learning
Higher education
Pakistan
JEL: 
I23
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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