Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/310680 
Erscheinungsjahr: 
2017
Quellenangabe: 
[Journal:] Journal of Accounting and Management Information Systems (JAMIS) [ISSN:] 2559-6004 [Volume:] 16 [Issue:] 3 [Year:] 2017 [Pages:] 406-412
Verlag: 
Bucharest University of Economic Studies, Bucharest
Zusammenfassung: 
This pitch research letter (PRL) applies the pitch template developed by Faff (2015, 2017) to an academic project on the impact of behavioral factors towards the adoption of mobile learning among higher education students in public and private universities of Pakistan. This template is helpful in identifying the core elements of the proposed research project. This PRL consists of a brief introduction about the pitch, followed by a brief commentary on the pitch and personal reflections of the pitcher on the pitch exercise itself.
Schlagwörter: 
Pitching research
Mobile learning
Higher education
Pakistan
JEL: 
I23
Persistent Identifier der Erstveröffentlichung: 
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