Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/310631 
Erscheinungsjahr: 
2016
Quellenangabe: 
[Journal:] Journal of Accounting and Management Information Systems (JAMIS) [ISSN:] 2559-6004 [Volume:] 15 [Issue:] 2 [Year:] 2016 [Pages:] 434-439
Verlag: 
Bucharest University of Economic Studies, Bucharest
Zusammenfassung: 
This letter explores an extension of the use of Faff's (2015b) pitch template to a collaborative research setting. The pitch template can be used to enhance communication and clarify assumptions early in the research process, as well as to provide a backbone for the completion of the research. The authors offer their personal reflections on the use of the pitch and encourage other collaborative teams to use this tool to map out their future research projects.
Schlagwörter: 
Pitching Research
Marketing
Brand Portfolio Management
Brand Overlap
JEL: 
M31
Creative-Commons-Lizenz: 
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Dokumentart: 
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