Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/310619 
Authors: 
Year of Publication: 
2016
Citation: 
[Journal:] Journal of Accounting and Management Information Systems (JAMIS) [ISSN:] 2559-6004 [Volume:] 15 [Issue:] 1 [Year:] 2016 [Pages:] 160-167
Publisher: 
Bucharest University of Economic Studies, Bucharest
Abstract: 
This pitch letter describes personal reflections on a pitch that was developed at the early stages of the pitching idea developed by Faff (2015a, b). This letter describes the processes and insights after having used the template several times. Overall, the author has positive experiences of the pitching template, and finds that the template aids the thinking and rigor of research ideas.
Subjects: 
Pitching research
Sustainable systems
Consumer behaviour
Micro-economics
JEL: 
Q30
Q54
Q56
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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