Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/307669 
Year of Publication: 
2024
Series/Report no.: 
Working Papers in Economics and Statistics No. 2024-10
Publisher: 
University of Innsbruck, Research Platform Empirical and Experimental Economics (eeecon), Innsbruck
Abstract: 
Technological progress offers new and promising ways to provide targeted information to consumers and facilitate behavioral change. We conduct a randomized controlled trial with a global supermarket chain and food producer to evaluate the effectiveness of a targeted information intervention that offers consumers individualized feedback about the sustainability of purchased products and close substitutes. We find that the majority of consumers access the information, independently of whether they have bought sustainable or unsustainable products in the past. Yet, providing the targeted information has no significant impact on consumption choices, which is neither driven by inattention to information nor price differentials.
Subjects: 
Information provision
pro-environmental behavior
sustainability
label credence goods
randomized controlled trial
JEL: 
D12
D82
Q53
Document Type: 
Working Paper

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