Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/306317 
Erscheinungsjahr: 
2022
Quellenangabe: 
[Journal:] Journal of Revenue and Pricing Management [ISSN:] 1477-657X [Volume:] 21 [Issue:] 6 [Publisher:] Springer Nature [Place:] Berlin [Year:] 2022 [Pages:] 596-622
Verlag: 
Springer Nature, Berlin
Zusammenfassung: 
Past reviews of studies concerning competitive pricing strategies lack a unifying approach to interdisciplinarily structure research across economics, marketing management, and operations. This academic void is especially unfortunate for online markets as they show much higher competitive dynamics compared to their offline counterparts. We review 132 articles on competitive posted goods pricing on either e-tail markets or markets in general. Our main contributions are (1) to develop an interdisciplinary framework structuring scholarly work on competitive pricing models and (2) to analyze in how far research on offline markets applies to online retail markets.
Schlagwörter: 
Competition
Competitive pricing
Dynamic pricing
e-commerce
e-tail
Online markets
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