Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/306255 
Year of Publication: 
2023
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 40 [Issue:] 6 [Year:] 2023 [Pages:] 60-69
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
To promote the sustainability of their products, marketers are rethinking their advertising. This study investigates the role of consumer life satisfaction and concrete messages in advertising. It shows that dissatisfied individuals attach higher importance to sustainable product attributes when they are presented in concrete terms, thus providing insights into the psychology of sustainable consumption.
Document Type: 
Article

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