Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/305337 
Erscheinungsjahr: 
2024
Verlag: 
Cappelen Damm Akademisk/NOASP, Oslo
Zusammenfassung: 
Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication. Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.
Schlagwörter: 
societal aspects of communcations
market logic
business logic
organization
leadership
strategic communications
Persistent Identifier der Erstveröffentlichung: 
ISBN: 
978-82-02-73879-2
Creative-Commons-Lizenz: 
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Dokumentart: 
Book

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