Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/305337 
Year of Publication: 
2024
Publisher: 
Cappelen Damm Akademisk/NOASP, Oslo
Abstract: 
Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication. Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.
Subjects: 
societal aspects of communcations
market logic
business logic
organization
leadership
strategic communications
Persistent Identifier of the first edition: 
ISBN: 
978-82-02-73879-2
Creative Commons License: 
cc-by Logo
Document Type: 
Book

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