Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/305331 
Year of Publication: 
2024
Series/Report no.: 
Digital Studies No. 4
Publisher: 
Amsterdam University Press, Amsterdam
Abstract: 
This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).
Subjects: 
digital methods
digital platforms
platformisation
consumer culture
marketing
social media
Persistent Identifier of the first edition: 
ISBN: 
9789463729567
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Book

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