Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/305083 
Year of Publication: 
2020
Citation: 
[Journal:] German Journal of Agricultural Economics (GJAE) [ISSN:] 2191-4028 [Volume:] 69 [Issue:] 1 [Year:] 2020 [Pages:] 31-48
Publisher: 
Deutscher Fachverlag, Frankfurt a. M.
Abstract: 
In this article, we apply a choice experiment method to examine consumers' preferences for online food product attributes, using survey data for German consumers for meat products. We use both mixed logit and latent class models to analyze preference heterogeneity and sources of heterogeneity, as well as endogenous attribute attendance models to account for consumers' attribute processing strategies. The empirical results reveal significant heterogeneity in preferences for online meat attributes among consumers. We also find that consumers' willingness to pay estimates are highly influenced by their attribute processing strategies.
Persistent Identifier of the first edition: 
Document Type: 
Article

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