Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/304734 
Authors: 
Year of Publication: 
2008
Citation: 
[Journal:] Agrarwirtschaft: Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik [ISSN:] 0002-1121 [Volume:] 57 [Issue:] 5 [Year:] 2008 [Pages:] 251-257
Publisher: 
Deutscher Fachverlag, Frankfurt a. M.
Abstract (Translated): 
Scandals in the food industry have caused uncertainty about quality and innocuousness of food for many consumers. Direct marketing of products by farmers may be an important way to strengthen consumers´ confidence. In this article, the buyer is focus of the analysis. In contrast to other studies, the purchasing changes are examined. The objective is the development of an econometric model and the development of strategies for direct marketing.
Subjects: 
Direktmarketing
Landwirtschaft
Konsumentenverhalten
Ökonometrisches Modell
Teilstaat
Deutschland
Persistent Identifier of the first edition: 
Document Type: 
Article

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