Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/304702 
Authors: 
Year of Publication: 
2007
Citation: 
[Journal:] Agrarwirtschaft: Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik [ISSN:] 0002-1121 [Volume:] 56 [Issue:] 2 [Year:] 2007 [Pages:] 106-111
Publisher: 
Deutscher Fachverlag, Frankfurt a. M.
Abstract: 
Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element with regard to a more in-depth understanding of consumer behaviour under uncertainty. Moreover, it is analysed whether different values of trust allow for deriving coherent population segments and whether these can likewise be identified on the basis of consumers' socio-economic features.
Subjects: 
Konsumentenverhalten
Entscheidung unter Unsicherheit
Lebensmittelsicherheit
Vertrauen
Deutschland
Persistent Identifier of the first edition: 
Document Type: 
Article

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