Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/302834 
Erscheinungsjahr: 
2022
Quellenangabe: 
[Year:] 2022 [Pages:] 188-197
Verlag: 
University American College Skopje, Skopje
Zusammenfassung: 
The purpose of this article is to explore strategies for business model innovation in the energy sector in North Macedonia. The two main theoretical frameworks - the resource-based view and the industrial model will be used to explore the potential for strategic shift in the companies operating in the renewable energy market. It includes a conceptual overview on the external factors, Porter's five forces, and internal factors such as the resources and capabilities. Key findings of the paper show that renewable energy generation and selling is driven by the dynamism of technological advance and climate change related policy solutions, but is also highly affected by climate change and political developments in the country and the region. The practical implications of this article show that maintaining market competitiveness by the renewable energy generation companies requires migration to more efficient technologies for electricity generation. The companies need to adapt to the policy shift aimed towards reliance on domestic sources for electricity generation, in response to the political turmoil in Europe affecting regional and national energy markets.
Schlagwörter: 
business strategy
renewable energy business model
competitive advantage
external and internal factors
North Macedonia
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