Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/302042 
Erscheinungsjahr: 
2024
Quellenangabe: 
[Journal:] Journal of Retailing and Consumer Services [ISSN:] 1873-1384 [Volume:] 81 [Article No.:] 103990 [Publisher:] Elsevier BV [Place:] Amsterdam [Year:] 2024 [Pages:] 1-12
Verlag: 
Elsevier BV, Amsterdam
Zusammenfassung: 
In times of uncertainty, the study of consumer animosity and how it affects anti-consumption behavior becomes more important for both academics and practitioners. This study focuses on the social nature of boycotts and contributes to the literature by analyzing the influence of normative components. The paper introduces and empirically validates the concept of social animosity as a moderator of animosity's negative effect on product judgments and boycotts. The cross-country study uses data from six countries to measure animosity effects on two target countries: Russia and the U.S. Results confirm that consumers' social animosity influences how animosity shapes their boycott intentions.
Schlagwörter: 
Consumer animosity
Boycott
Boycott
Anti-consumption
Social animosity
Ethnocentrism
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Dokumentart: 
Article
Dokumentversion: 
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