Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/302042 
Year of Publication: 
2024
Citation: 
[Journal:] Journal of Retailing and Consumer Services [ISSN:] 1873-1384 [Volume:] 81 [Article No.:] 103990 [Publisher:] Elsevier BV [Place:] Amsterdam [Year:] 2024 [Pages:] 1-12
Publisher: 
Elsevier BV, Amsterdam
Abstract: 
In times of uncertainty, the study of consumer animosity and how it affects anti-consumption behavior becomes more important for both academics and practitioners. This study focuses on the social nature of boycotts and contributes to the literature by analyzing the influence of normative components. The paper introduces and empirically validates the concept of social animosity as a moderator of animosity's negative effect on product judgments and boycotts. The cross-country study uses data from six countries to measure animosity effects on two target countries: Russia and the U.S. Results confirm that consumers' social animosity influences how animosity shapes their boycott intentions.
Subjects: 
Consumer animosity
Boycott
Boycott
Anti-consumption
Social animosity
Ethnocentrism
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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