Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/301224 
Erscheinungsjahr: 
2024
Schriftenreihe/Nr.: 
ESCP Working Paper No. 72
Verlag: 
ESCP Europe Wirtschaftshochschule Berlin, Berlin
Zusammenfassung: 
Over the last century, the passenger airline industry has undergone a series of transformations, with Lufthansa being a key player not only in Europe, but also worldwide. This case study traces Lufthansa's development, from its origins up until its current status, and outlines its expansion by adding destinations, its role in establishing the Star Alliance and engaging in joint ventures, as well as its acquisitions and minority stakes in airlines such as Air Dolomiti, Swiss International Air Lines, Austrian Airlines and Brussels Airlines. The case study not only explains Lufthansa's internationalization strategy, but it also discusses its efforts to optimize its portfolio. Finally, the case study ends with the sustainability challenges Lufthansa faces, opening up questions of how the company will address environmental concerns.
Schlagwörter: 
Acquisitions
Airline Industry
Case Study
Export
Internationalization
Joint Ventures
Lufthansa
Market Entry
Minority Stake
Passenger Airlines
Portfolio Optimization
Star Alliance
Strategic Alliances
Sustainability
JEL: 
A20
F23
G34
L21
L22
L25
L93
M16
Q56
Creative-Commons-Lizenz: 
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Dokumentart: 
Working Paper

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