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Year of Publication | Title | Author(s) |
---|---|---|
2003 | Shattering the Myth of Costless Price Changes | Bergen, Mark; Ritson, Mark; Dutta, Shantanu; Levy, Daniel; Zbaracki, Mark |
2002 | Pricing as a Strategic Capability | Dutta, Shantanu; Bergen, Mark; Levy, Daniel; Ritson, Mark; Zbaracki, Mark |