Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/29560 
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dc.contributor.authorStuehmeier, Torbenen
dc.contributor.authorWenzel, Tobiasen
dc.date.accessioned2009-11-09-
dc.date.accessioned2010-01-13T14:02:04Z-
dc.date.available2010-01-13T14:02:04Z-
dc.date.issued2009-
dc.identifier.urihttp://hdl.handle.net/10419/29560-
dc.description.abstractThis paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes, free-to-air and pay-TV. We find that increased avoidance opportunities decrease profits and entry in the free-to-air regime. In contrast, in the pay-TV regime, lower income from advertisements are compensated by higher subscription income leaving profits and the number of channels unaflected. Bypassing advertising messages affects welfare ambiguously.en
dc.language.isoengen
dc.publisher|aFriedrich-Alexander-Universität Erlangen-Nürnberg, Institut für Wirtschaftspolitik und Quantitative Wirtschaftsforschung (IWQW) |cNürnbergen
dc.relation.ispartofseries|aIWQW Discussion Papers |x10/2009en
dc.subject.jelL11en
dc.subject.jelL13en
dc.subject.ddc330en
dc.subject.keywordMedia Marketsen
dc.subject.keywordTwo-Sided Marketsen
dc.subject.keywordAd-avoidanceen
dc.subject.stwFernsehwerbungen
dc.subject.stwMedienverhaltenen
dc.subject.stwMedienökonomiken
dc.subject.stwWohlfahrtseffekten
dc.subject.stwTheorieen
dc.titleGetting beer during commercials: adverse effects of Ad-Avoidance-
dc.type|aWorking Paperen
dc.identifier.ppn612507629en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:iwqwdp:102009en

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