Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/294093 
Year of Publication: 
2022
Citation: 
[Journal:] European Research on Management and Business Economics (ERMBE) [ISSN:] 2444-8834 [Volume:] 28 [Issue:] 2 [Article No.:] 100178 [Year:] 2022 [Pages:] 1-16
Publisher: 
Elsevier, Amsterdam
Abstract: 
Widely explored in literature, yet it is unclear which food quality cues consumers find most relevant. The increasing consumers' concern for sustainability aspects in their food buying decisions warrants special attention to environmental-social aspects as food quality indicators. Consequently, this study explores consumer evaluation of food quality and highlights the role of environmental-social cues in food quality evaluation. A cross-national perspective was adopted, using a sample of 761 consumers from Belgium and Romania. Exploratory factor analysis reveals six factors that contained food quality cues perceived as similar by consumers. The first factor, named "Environmental-Social", comprises cues related to environmental protection and social equity. Regression analyses indicate a set of variables that can predict the perceived relevance of environmental-social cues in food quality evaluation. The present study contributes to understanding of consumer food quality evaluation by extending the analysis to a large number (59) of food quality cues. From a practical stance, the study can guide managers' efforts to enhance environmentally sustainable behavior based on the relevance of environmental-social cues in consumers' food quality evaluation.
Subjects: 
Cue similarity
Food
Questionnaire
Social
Sustainability
JEL: 
M31
L15
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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