Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/294092 
Year of Publication: 
2022
Citation: 
[Journal:] European Research on Management and Business Economics (ERMBE) [ISSN:] 2444-8834 [Volume:] 28 [Issue:] 2 [Article No.:] 100183 [Year:] 2022 [Pages:] 1-9
Publisher: 
Elsevier, Amsterdam
Abstract: 
The mission statement(s) (MS) is one of the most-used tools for planning and management. Universities worldwide have implemented MS in their knowledge planning and management processes since the 1980s. Research studies have extensively explored the content and readability of MS and its effect on performance in firms, but their effect on public or nonprofit institutions such as universities has not been scrutinized with the same intensity. This study used Gunning's Fog Index score to determine the readability of a sample of worldwide universities' MS and two rankings, i.e., Quacquarelli Symonds World University Ranking and SCImago Institutions Rankings, to determine their effect on performance. No significant readability differences were identified in regions, size, focus, research type, age band, or status. Logistic regression (cumulative link model) results showed that variables, such as universities' age, focus, and size, have more-significant explanatory power on performance than MS readability.
Subjects: 
Innovation
Mission statement
Performance
Readability
Research evaluation
JEL: 
I23
O32
O57
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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