Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/286971 
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Erscheinungsjahr: 
2021
Quellenangabe: 
[Journal:] Marketing Letters [ISSN:] 1573-059X [Volume:] 33 [Issue:] 1 [Publisher:] Springer US [Place:] New York, NY [Year:] 2021 [Pages:] 157-162
Verlag: 
Springer US, New York, NY
Zusammenfassung: 
The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers' attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers' individual and social lives can be affected in various ways. Following this reasoning, I illustrate the implications and research opportunities related to consumers' (potential) attachment to humanized AI applications along the stages of the consumption process.
Schlagwörter: 
Artificial intelligence
Anthropomorphism
Attachment
Consumer behavior
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